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How does Storesight choose which retail locations to sample for insights?

Storesight selects retail locations using a mix of unique sampling, category-level quotas, and custom coverage options to provide diverse, representative, and flexible insights for your business.

How Storesight Selects Retail Locations

Storesight carefully selects retail locations to balance breadth, depth, and representative coverage. Our goal is to provide high-quality, diverse, and actionable insights while ensuring flexibility to meet your specific business needs.

How We Choose Locations

1. Unique Locations for Diverse Insights

Each month, we prioritize visiting unique store locations to deliver fresh, varied data.

  • This approach ensures you’re not seeing the same stores repeatedly.

  • However, we strategically repeat some locations over time to track long-term trends, category changes, and shelf evolution at the store level.

 

 

2. Category-Level Quota System

We leverage a quota system designed around category relevance:

  • For categories like Food, we focus on grocery retailers to maximize meaningful insights.

  • For Over-the-Counter (OTC) Medicine, our sampling includes more drugstores.

  • In Pet Food, we ensure strong coverage of the pet specialty channel.

This tailored approach ensures that you see the most representative and category-specific data.

3. Cost-Effective, Customizable Coverage

  • Storesight offers a syndicated base package with broad, comprehensive coverage of relevant locations.

  • If your business needs specific store coverage beyond our base model, we offer flexible add-ons.

  • Our team can work with you to scope out an incremental build tailored to your goals.

 

Why It Matters

By combining unique locations, category-driven quotas, and customizable store preferences, Storesight ensures you get comprehensive, accurate, and flexible retail insights—whether you’re tracking trends, analyzing category performance, or benchmarking against competitors.