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How can I use StoresightAI Heatmaps to improve my planograms and shelf layouts?

Heatmaps in StoresightAI help visualize where shoppers look first, focus longest, and overlook entirely, empowering better retail and category strategies.

 

Using Heatmaps in StoresightAI

Overview

StoresightAI’s Heatmap feature uses predictive visual attention modeling to show where shoppers are most likely to focus when viewing products, shelves, or planograms. This tool helps brands and retailers optimize packaging, displays, and category layouts by understanding what naturally draws the eye.

Key Features

1. Heatmap Viewer

  • Toggle heatmaps on or off directly in the Viewer.

  • The redder the area, the more visual attention it attracts.

  • Darker zones indicate lower shopper focus.

2. Planogram-Level Heatmaps

  • Apply heatmaps across an entire planogram to analyze visual attention at the category level.

  • Quickly identify “hot spots” and “cold spots” to optimize placement.

3. Shopper Attention Insights

  • Faces and bright colors naturally draw focus.

  • Repeating patterns or cluttered packaging can create a camouflage effect, reducing visibility.

  • Eye-level placement (“buy level”) receives significantly more attention than higher or lower shelves.

How It Helps

By combining AI-driven predictive modeling with real-world shopper data, StoresightAI’s Heatmaps allow you to:

  • Understand which products attract attention and which are overlooked.

  • Optimize packaging, shelving, and display strategies.

  • Identify adjacencies and blocking strategies that improve sales.