Data is collected through our mobile app by a nationwide network of Agents—real shoppers who visit stores in person or complete tasks from home depending on the project type.
Here’s how it works:
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Job Design & Launch
Once your project requirements are finalized—such as the list of stores, required photos, survey questions, or product types—we build and launch your job in our internal platform.
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Agent Assignment
Jobs appear in the Field Agent mobile app and are made available to qualified Agents. Some jobs are open to all users in the area, while others are targeted to specific demographics (e.g., parents, frequent Walmart shoppers, etc.).
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On-the-Ground Data Collection
Agents accept the job, follow the instructions (including taking photos, answering questions, or making purchases), and submit their responses through the app while in-store or at home.
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Internal Review & QC
Every response is reviewed by our Quality Control team. We check for completeness, accuracy, proper photo framing, and adherence to instructions. Responses that don’t meet standards are rejected and reissued to another Agent if needed.
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Real-Time Dashboard Delivery
As responses are approved, they populate your live dashboard. You can view photos, survey answers, timestamps, and location data—often within hours of collection.
This crowdsourced approach allows us to quickly and cost-effectively collect reliable data across thousands of locations—ensuring you get the insights you need, when you need them.