Storesight’s custom-built mystery shop programs give you a discreet, firsthand view into what’s happening with your brand at retail—helping you uncover execution gaps and improve performance at the shelf.
Yes! Mystery shopping is a core offering of Storesight Data Services (formerly Field Agent) and one of the most effective ways to understand what’s really happening in-store—through the eyes of everyday shoppers.
What Is It?
Mystery shopping allows you to assess the in-store customer experience firsthand. Using our nationwide crowd of over 3 million mobile shoppers, we deploy Agents to visit retail locations just like any regular customer would. They evaluate key factors like service quality, associate knowledge, product availability, display presence, and overall experience—all without revealing their identity.
What Can I Learn?
Mystery shops can uncover:
-
Whether store associates are recommending your brand
-
If pricing or signage is accurate and visible
-
Whether planograms and promotions are correctly executed
-
How your brand compares to competitors at the shelf
-
General customer experience insights
Built just for you
All mystery shops are custom built by our team. You’ll work with a Solutions Architect to craft the exact survey questions, scenario instructions, and evaluation criteria you need. Whether you’re focused on a specific retailer, region, or product, we tailor every part of the experience to match your objectives.
Why It Matters
For sales and category teams, mystery shops provide ground-level intel to help:
-
Support sales narratives with real store examples
-
Identify execution gaps by region or retailer
-
Reinforce compliance or promotional performance
-
Make confident, data-backed decisions